What is WhatApp Business API?

Understand WhatsApp Business API, its features, benefits, and how it can help your business

Written By Frieda Yip (Super Administrator)

Updated at April 16th, 2025

ℹ️ What’s supported in SleekFlow

Here are the features available for WhatsApp Business API in SleekFlow:

  • Connect multiple WhatsApp Business API accounts to a SleekFlow account
  • Send and receive WhatsApp messages with customers 
  • Create and manage Marketing & Utility message templates, with the following interactive buttons
    • Quick reply
    • Call-to-action
  • Create interactive messages with the following interactive buttons
    • Quick reply
    • Call-to-action
  • Integrate with WhatsApp catalog and send payment links to customers (Payment integration required)
  • WhatsApp Flow
  • Track conversion events from Call-to-WhatsApp-Ads (CTWA)
  • Manage WhatsApp billings at both Facebook Business account (FBBA) and WhatsApp Business Account (WABA) levels
  • Use WhatsApp Business API as a channel to broadcast messages and set up automated workflows in Flow Builder

If a feature isn’t listed here, it’s currently not supported in our integration with WhatsApp Business API.

 

Introduction

WhatsApp Business API, also known as WhatsApp Business Platform, is a two-way messaging tool dedicated to medium-to-large enterprises to engage with customers at scale. Unlike WhatsApp Business App and WhatsApp Personal App, WhatsApp Business API is not an app, but a programming language interface. Therefore, to use WhatsApp Business API, you will need a developer to build user interfaces or a partner with a no-code service platform. 

Businesses in certain industries are not allowed to use WhatsApp Business API, so please read the WhatsApp Commerce Policy to check your eligibility

 


SleekFlow - Official Meta Business Solution Partner (BSP)

A WhatsApp Business API account can only be applied for through a Meta Business Solution Partner. SleekFlow is one of the official Meta Business Solution Partners that enable you to apply for WhatsApp Business API. Kickstart your WhatsApp messaging journey with SleekFlow by connecting your WhatsApp Business API account.